A trademark is a recognizable sign, word, name, logo, symbol, or design that distinguishes the goods or services of one business from those of others. It serves as a brand identity and helps consumers identify the source and quality of a product or service.

A trademark can be removed (or canceled) from the register in several cases, such as:

• If it is not used for a continuous period (usually 3–5 years, depending on the jurisdiction).

• If it was registered in bad faith or through misrepresentation.

• If the mark becomes generic or misleading.

• Upon request from the trademark owner (voluntary cancellation).

• Through a successful legal challenge by a third party.

Any individual, company, partnership, or legal entity that intends to use a unique sign, name, or logo to identify their products or services can apply for a trademark. Both U.S. citizens and foreign applicants are eligible, provided they meet the legal requirements of the filing jurisdiction.

Trademark protection grants the owner exclusive rights to use the mark in connection with the registered goods or services. It allows the owner to:

• Legally stop others from using identical or confusingly similar marks.

• Take legal action against infringement.

• License the trademark to others.

• Build brand value and trust with consumers.

Yes. A trademark can be registered for a company name, logo, slogan, or any combination of these—as long as it is unique and used in commerce to distinguish your brand from others in the market.